The inspiration for the four lines that comprise our limited edition Launch Collection that was showcased on the 13th September 2019, comes from mythological stories of womxn – goddesses. We’ve worked to weave the colours and richness from their stories into our textiles and designs, so that a little bit of the magic comes through in each item and you feel that when you wear the garments. Each item from the Launch Collection features our branded ingot, which is inlaid with Swarovski Crystals. The crystals are in five different colours, signifying different things: red, for confidence & courage; yellow, for happiness & contentment; green for kindness & growth; blue, for authenticity & tranquility, and violet for creativity & wisdom. It’s our hope that this visual will remind each of our wearers that they already have these attributes in them – we just want to help them to shine out.
Amaterasu: Teen Line
We like to think our ‘teen line’ is unique, in that it was designed with curvy teens specifically in mind. The struggle to find cute undees in larger sizes can be embarrasing and arduous. Enter our Amaterasu range – Amaterasu (Amaterasu-omikami) is, in Japanese mythology, the goddess of the sun and the universe, was born from the left eye of Izanagi. She is often associated with friendship and unity, and Japan’s emperors are said to be her descendants. Her parents made her ruler of the sky, and we knew that this goddess’ legend would inspire you as you glow through your days…
Perhaps the most celebrated myth concerning Amaterasu is when she blocked herself in a cave following an argument with her brother, Susanoo: he surprised the goddess with a monstrous flayed horse. As a consequence of Amaterasu’s disappearance the world was cast in total darkness and evil spirits ran riot over the earth. The gods tried all manner of ways to persuade the annoyed goddess to leave the cave. After so many tricks, everything from getting roosters to crow, to partying and dancing wildly outside the cave, Amaterasu’s curiosity of what was happening out there finally got the better of her, and she opened the blocked cave just enough to see what was going on. Distracted by seeing her stunning reflection in an ornate mirror the other gods had placed at the entrance, the strong god Ame-no-tajikara-wo yanked the goddess out of the cave. The gods and goddesses emphatically stated that the goddess could hide no longer and the world was once more bathed in her radiant sunlight.
In the same way, you, oh gorgeous one, can’t hide your beauty from the world – so go forth, shine like the dawn, and bathe us in your radiant light.
Aphrodite: Daily Grind Line
When mutilated parts of Uranus were thrown into the sea after the battle against Kronos, legends say Aphrodite rose from the foam. Flowers sprang up from around her feet, and love and beauty are ideas that come to mind when thinking of her.
Like Aphrodite, we go through a lot in a day. And like her, some of us are known to be a mother, a lover and a wife – we’ve taken on many roles, and many forms. She’s often represented as the victorious goddess, with a helmet, a shield, a sword or lance – and victory in hand. In the Grecian myths, the most beautiful of all the goddesses was Aphrodite, she was the goddess of love and beauty.
We know this collection of “daily grind” underwear isn’t badass armour, and it sure isn’t the answer to all of life’s problems…but we want to support you as you go about your day, and doing your thing. We know you’ve got this: whether you’re lounging by the side of a metaphorical lake, with the birds flying above and flowers springing to life all around you, or if whether you’ve got your weapons in hand as you face down the big bad.
This line is designed with every day comfort in mind, but every day luxe, too. Supple laces, soft spandex, and of course, the colours of our favourite ocean goddess, we’re sure that like Aphrodite, you will embodiment of the wonderful beauty of love, civility, kindness and laughter: this is the beauty of the whole world.
Oshun: Voluptuous Lingerie Line
Oshun is an orisha, a spirit, a deity, who is commonly called the river goddess, in the Yoruba religion and is typically associated with water, purity, fertility, love, and sensuality. What better energy to imbue our lingerie with – we want all her energy coming through for you.
Our lingerie is crafted from high quality fabrics and laces because we know that like Oshun, you’re worth it. With the rich colours of this nurturer and protector, you will truly be feeling yourself. Become one with the mother of sweet things.
One myth highlights Oshun as the central figure in the creation of human beings. The Yoruba people believe that the orishas were sent by Olodumare, who is considered the Supreme God, to populate the Earth. Oshun, being one of the original 17 sent to Earth, was the only female deity. The other gods, all male, failed at their attempts to revive and populate the Earth. When they realised they were unable to complete the task given to them by Olodumare, they tried to persuade Oshun to help them. Oshun agreed and brought forth her sweet and powerful waters, bringing life back to Earth and humanity and other species into existence. As that Yoruba myth suggests, humanity would not exist if Oshun, the goddess of life and fertility, had not acted. Tradition holds that the first interaction between Oshun and human beings took place in Osogbo, Nigeria. That city is considered sacred, and it is believed to be fiercely protected by the water goddess. Oshun is said to have given the people who went to her river permission to build the city and promised to provide for them, protect them, and grant their prayers if they worshipped her dutifully, making the obligatory offerings, prayers, and other rituals. Out of that first encounter between the people of Osogbo and Oshun evolved the Oshun festival, which is still practiced today by the Yoruba people.
Bast: Sleepwear Line
Bastet, the Egyptian goddess and protector of the home has always been a prominent and powerful figure in mythology. Believed to ward away evil spirits and disease, this daughter of Ra is suggested to have been a kind and playful, but beneath the surface, a fierce and noble warrior lay – what better to be on your mind as you lay your head to rest.
With deep hues and golden trim, this collection aims to bring you utmost comfort, soft textures, and sweet dreams. Bastet, also called Bast, ancient Egyptian goddess worshipped in the form of a lioness and later a cat. She protected the home from evil spirits and disease, especially diseases associated with women and children. The popularity of Bastet grew from her role as protector of women and the household. She was as popular among men as women in that every man had a mother, sister, lover, wife, or daughter who benefited from the care Bastet provided. Further, women in Egypt were held in high regard and had almost equal rights which almost guaranteed a goddess who protected women and presided over women’s secrets an especially high standing. One can only hope current society is reminded of this, and lets womxn stand on equal footing as men.
So pull on these soft satins, whether the night dresses, the pyjama sets, or the little shorts and crop tops… let our sleepwear accompany you in a deep and dreamy sleep.