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We are a company that believes we need to have fashion with a conscience, which means being mindful of how things are made, the impact it’s production has on the environment, what things are made of, how they are disposed of, where they come from, and what that means to our South African economy.
“Banishing the Mediocre” is more than just a tagline for our brand. It’s everything we stand for! We believe that women of every shape and size should celebrate their bodies. The fashion industry needs to stop asking women to conform to the same type of clothes, regardless of their shape and body type. We want women of all sizes to know that they are “supposed” to look a certain way – because there is no such thing as the “right way.”
We also care about the jobs of the people around us and what impact is our fashion house making on the next generation.
We have strong views on everything, and we want to speak up where others can’t. There are so many opportunities to be inclusive, bold, incredible and creative, and we want to bring your excellence to the forefront.
The fashion industry affects everyone in some way, and if ranked alongside individual countries’ GDP is also the world’s seventh-largest economy.
We want to be part of a movement to revolutionise how we look at fashion, so that sustainability is brought to the fore-front. We want to minimise our brand’s carbon footprint, and ensure that all possible usage is gained from every meter of fabric and every trim we bring into our studio.
We want to change the world – so why not start with our wardrobes?
We offer assistance & fittings if you are unsure of what size you wear. Often one can fit one size at one shop & a complete different size at another – we want to help you find the right fit with us.
We take the comfort and quality of our garments very seriously. Let us know if you ever have any comments, complaints or compliments, please let us know – we always want to grow and improve.
Should there be any reason you need customization on a set, we are happy to help! Drop us a line or book an appointment to come into our studio to chat about what needs to be done.
